BlackBerry officially “retired” after a long time maintaining. So in the market, we are only left with iOS and Android, which are 2 operating systems for phones that are considered significant.
According to the Oxford dictionary, “duopoly” is defined as “a situation in which two suppliers dominate a market for a certain good or service”. This is also what countries like the UK say Google and Apple have done in the mobile market. It is quite difficult to oppose this so-called dual-market, where phones without Google or Apple software still exist but they have almost no chance to rise.
In most cases, a short binary options market is a very bad thing. It limits consumer choice, giving the parties the opportunity to take control of the collusion and shape the market in their favor, while driving prices up.
We have seen the dominance of Google and Apple in the smartphone market. The good $150 Windows Phones are gone and won’t come back. Obviously the binary options market is scary, but perhaps this is what consumers make. Consumers loved Android and iOS, and the current dual system was born.
For many people, their first smartphone is an iPhone or Android, and those people may find it hard to believe that other really good smartphone operating systems existed before iOS and Android. Both BlackBerry and Windows Mobile have had periods of great success. However, they did not gain enough users to push back against other competitors with large market shares like we see on Android and iOS today.
Google and Apple aren’t just lucky. Marketing, strategic partnerships with service providers, and brand loyalty all play an important role. And even that is not enough, as the failed phones of Amazon and Facebook have demonstrated, no single factor can guarantee victory. With a little luck, the smart decisions Apple and Google made have got them where they are today.
The “app wars” play a big role, the most obvious advantage that Android and iOS have over Windows Phone and other operating systems lies in the app stores of each company. Ease of use, security, or even unique functionality still can’t compare to playing Angry Birds or having a great YouTube app. That is what the user needs.
If you’re developing an app, you’ll want to make it available for both Android and iOS. You know you’ll make more money if your app can reach more people, and it’s not going to be very profitable to build another version of your app for a relatively few-user operating system. In addition, most app developers prioritize easy distribution and monetization even if they have to give some of the income to Google and Apple.
Windows Phone’s failure is attributed to a lack of apps, but the operating system is stuck between market share and the app gap. Without enough users, the operating system is not going to be the right place to make a profitable application. Without the right app, there will never be enough users.
The app gap has created a technology vacuum, causing businesses to stop making a phone with a competing operating system because nothing can compete anymore. The same goes for Palm, Nokia, BlackBerry, and every other promising smartphone idea that doesn’t have software from Apple or Google.
In the end, it was user demand that made Apple and Google dominate the market without a single competitor being able to squeeze in. What if I could make a high-end phone, running the latest version of your favorite operating system before, but without the third-party apps that everyone is using with Android and iOS? , do you think it will sell well?