Former CEO of blood testing company Theranos, who was once hailed as the world’s youngest self-made female billionaire – Elizabeth Holmes has just been found guilty of four fraud charges. Before that, Holmes once held a fortune of up to $ 4.5 billion and was praised by many for his promising project that could test for hundreds of diseases with just a drop of blood at the tip of his finger.
When still standing on fame, Holmes was likened to the female version of Steve Jobs not only because of his ability to call for investment, but also because his appearance and clothing style had many similarities with Apple’s technology legend. The image of a strong woman with a deep voice and a black turtleneck and red lipstick was once considered particularly “powerful”.
Elizabeth Holmes, former CEO of Theranos. Photo: Ecowarriorprincess /Instagram
Former chief architect of Theranos, Ana Arriola once revealed to ABC News that in the early days, Holmes used to wear baggy pullovers to work. It is a type of costume that is often only seen in the American holidays, but normally few people wear it.
Arriola also worked at Apple and helped design the iPhone before joining Theranos. Holmes asked Arriola about Jobs’ clothing style, and when Arriola explained that Jobs had been inspired by the legacy of Japanese designer Issey Miyake to the Sony CEO, Holmes immediately changed the way Jobs dressed. me. Unexpectedly, Holmes wore a black turtleneck, black pants and bright red lipstick, her hair was straightened or pulled up.
Follow New York TimesHolmes created a new look to match the Silicon Valley idea that having a uniform meant that the person wouldn’t have to waste time thinking about what to wear, but instead focus on solving problems. something more important.
Esquire notes that the black turtleneck has a long history, with images associated with “technological genius” and “the freedom to go beyond artistic convention that requires deep thought and creativity.” pure”. The black turtleneck was also seen as a statement of rebellion in certain periods of fashion history.
Steve Jobs and Elizabeth Holmes. Photo: Reuters, MedCity News/YouTube
That look made Holmes famous. The former CEO wears all black when appearing in magazines including Fortune, Forbes, The New York Times Style and Glamor. Jobs-inspired everyday clothes became so popular that when Holmes went to court, there were many imitations of products such as blonde hair, black turtlenecks, and black pants for sale. They are even used as Halloween costumes by those who want to mock the former CEO.
Not only were the turtlenecks a copy of the style, Holmes was also revealed by former employees to deliberately speak in an unusual voice to have a deep, powerful timbre. At one of the company’s parties, Holmes drank too much and she revealed it wasn’t her real voice, Arriola said.
After being accused of fraud and having to appear in court, Holmes changed his style with casual clothes in neutral colors and often wore pale pink lipstick instead of red as before. When giving birth, she also carried a large bag as if to signal that she had a new role, a mother and woman of the family.
The former employees happened to meet their boss again and saw Holmes as a different person. The former CEO wears strong sportswear, a cap, and his voice is no longer as low as before.
Holmes changed his style when he had to appear in court. Photo: Bloomberg