PUBG: Battlegrounds, the once-popular battle royale game, switched to the free-to-play model not too long ago. It is likely that the word “free – free” will cause some gamers to misjudge PUBG’s monetization ability.
According to a new financial report published by developer Krafton, PUBG PC sales have increased by 61% over the past year, helping the Korean company to collect a total of 82.3 million USD. With the console version, sales were even more impressive, increasing by 124%. The number of players has almost tripled compared to Q4/2021.
When it first came to Steam as Early Access in 2017, PUBG was still a paid product. However, the success of other free-to-play battle royale games, like Fortnite, Call of Duty: Warzone or Apex Legends has caused PUBG player numbers to drop markedly, and to rethink its business model.
The decision to make PUBG a free game did not surprise many people, but it certainly attracted the attention of the entire gaming community. The number of players, and the amount of revenue Krafton generated, proved the effectiveness of the free-to-play model.