The New Year is here, oh my gosh, let’s go shopping now, everyone! This New Year, you don’t have to wait in long lines in a crowded supermarket, nor do you have to suffocate in the middle of a crowded market. Nowadays, if you need anything, just go to e-commerce platforms and go home right away. .
But miserable, buying but not being able to see, touch one is also very anxious. This is the time when people eagerly pull together to read and review online to make a timely decision to buy a baby. But in this modern 4.0 era, product evaluation is not just about writing a few lines of information or functions anymore when the KOC generation is creating countless ways to help everyone become consumers. Use wisdom and influence in the new age.
First of all, do you understand what a KOC is?
KOCs (Key Opinion Consumers) are influential consumers in the market. All their shopping, selection, experience, product evaluation is not dependent on any media channel or any company. KOC will actively select products and brands and give the most honest reviews, without having to follow a script available from the brand.
What about the form for KOC to “spread” creativity and “technology” of business? That’s a lot, kids.
From cosmetics, clothes, electronics, delicious food to motorbikes or even resorts can become “targets” of reviews of KOCs. (Photo: nofoodphobia, Hannah Olala, klinhnd, Soai Pham)
It’s still words, but now, articles about products on social networks have been upgraded to a new level, full of information and much more attractive. Not only a few short description lines, the story revolves around “talking” about the product now in detail, attracting readers much more. It can be praise or criticism, specific analysis of every little detail, and even your true feelings so that people who have not experienced it can easily imagine.
And yet, a well-organized and attractive article must have an accompanying image to be “credible”. No wonder the KOCs are now investing in such a view. Take care so that each frame must be beautiful, but also show the authenticity of what you evaluate. Therefore, the posts introducing and talking about all kinds of products are always the choice of consumers and are also the first step of a KOC who is just starting to enter this vast industry.
Short but quality story, still providing enough information for us
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No longer a static image, the fun is even more vivid when family members transmit content into short videos or even stories in just a few seconds. Going to a good restaurant, I have to go back to the dishes and post them on Instagram. Beautiful new clothes just sent home, quickly record the “unbox” clip. Even “mistaken” payments will be recorded with clips posted to TikTok. Countless situations related to this world’s birth story can all make for a memorable video, as short or long as you want, just with useful information.
Both useful and sharing moments filled with “rice tro” can only be Dao Ba Loc’s vlog
With an undying passion for shopping always standing in every heart, it is understandable to spend an hour watching vlogs. As a “genuine” version, providing more detailed information, vlogs will take viewers from the moment of choosing a product (or a restaurant, a movie or anything in this world that can be played). , unpacking, user manual to describe your experience of happiness and sadness, happiness to disappointment.
Both have useful information to shop, and watch attractive entertainment to catch up with young people’s trends, so it’s not surprising that everywhere you go, people are watching games, everywhere there are KOCs creating new videos. .
Even big stars can’t “escape” the livestream wave
And here, the form that is taking the throne in the midst of online shopping is the livestream. Excited chants of “single closing”, laughing with trending and sometimes chaotic sales “posts” like an “online market”, that’s what we (both those who like it and those who don’t). actively watch livestream) often think of.
Livestream is not new, but it has exploded, becoming a lucrative business in recent times, when street shopping has become a luxury. Buyers need to find a reputable shop, a conscientious owner and a real product. Sellers save advertising costs in the midst of a difficult epidemic season. And that’s why livestream sales became popular. The way to talk about “banh cuon”, buy goods quickly – neatly – quickly, livestream is also an entertaining way as if you want to hypnotize viewers.
There are many fascinating things surrounding the world of KOC. Living in the world of beautiful new clothes, having the opportunity to speak your mind about the product also increases your income and satisfies your passion to talk and be creative, why do young people today pursue their profession? this comes so.
What about you, what are your strengths in creating content? Do you like to shop and earn extra income from your passion? If yes, immediately join KOC VIETNAM 2022 – a program to find, honor, train and support shopping enthusiasts and creative lovers. Exam round If you like it, you will be happy, if you don’t like it, you will be happy The opening of a new playground has officially started, hurry up and register to join us so that we can become the pioneers of the professional KOC generation, who love shopping, being creative and also good at business. Hey, friend!
See the full program press release here.