Samsung is one of the few manufacturers in the world that makes its own chips. However, unlike Apple, the Korean giant also uses chips from Qualcomm and MediaTek for its smartphones.
But it seems that Samsung is making a change in its chip strategy to increase the use of Exynos chips.
According to information, Samsung Electronics is shifting its focus to using Exynos chip for Galaxy A-series and Galaxy M-series smartphones.
Thus, Samsung is shifting to use Exynos chip more for low-cost and mid-range high-end smartphones. Samsung is also shifting its focus from developed countries to emerging markets.
As part of that strategy, Samsung will increase the use of its own chips in low- and mid-range smartphone models.
Recently, Samsung used the Samsung Exynos 850 processor chip on the newly launched Galaxy A13 4G series in the North American market. Meanwhile, Samsung Galaxy A13 5G has been launched and is equipped with MediaTek Dimensity 700 chip.
As the name suggests, the Galaxy A13 is the successor to the Galaxy A12 that sold more than 51.8 million units in 2021. It also became the world’s best-selling smartphone model and the first smartphone to sell more than 50 million units.
Samsung Galaxy A13 is equipped with MediaTek Helio P35 chip and plays an important role in MediaTek’s increase in market share. With the Galaxy A13 4G running the Samsung Exynos 850 chip and the 5G version using the MediaTek chip, Samsung is aiming to increase the market share of the Exynos chip.
Refer to Gizmochina