However, all these new models still revolve around retail – an area where MWG has experienced and achieved success.
Recently, the Fanpage of Mobile World Investment Joint Stock Company (MWG) has posted a picture of a store called BlueSport. It is known that this is one of the Blue branded store chains being massively opened by MWG after the distance.
According to the signboard, this will be the place to specialize in selling sportswear products of world famous brands such as Nike, Puma, Adidas, Reebok,… It is not clear when BlueSport will officially launch but but As revealed by the group earlier, the retail chain of fashion and sportswear will open in December.
Not long before, on November 20, MWG launched the BlueJi jewelry store chain. Although not as popular as TopZone, this group also opened 5 locations at the same time, all in Ho Chi Minh City. If BlueJi has to compete with many well-known retailers in the market such as PNJ and Doji, with BlueSport’s sports fashion segment, there is still no retail brand that really dominates the market.
Although the famous sports fashion brands at home and abroad mostly have their own genuine stores in Vietnam, to talk about an address that gathers many brands in one place, there is no famous name. turn on. The market is still quite fragmented, mainly small shops. Not only that, the trend of sports being on the throne during the epidemic season is also an advantage for BlueSport.
It can be seen that MWG is actively testing new models, aiming at “grocery supermarkets”, selling everything instead of just focusing on electronics and household appliances. This is also quite understandable when the retail market for phones and electronics is saturated, growing insignificantly over the years. Finding new “blue oceans” is an inevitable direction for MWG to maintain strong growth momentum. However, all these new models still revolve around retail – an area where MWG has experienced and achieved success.
Before that, Mobile World also experimented with selling bicycles quite successfully. From the launch in April 2021, to the end of September, according to the financial report of Mobile World Investment Joint Stock Company, the retailer has 43 bicycle shops nationwide. In fact, by the end of October, the number of Bicycle Shops of Mobile World has increased to 58 stores. In the third quarter financial report, the retailer said that with Dien May Xanh stores taking advantage of the front yard area to trade bicycles, it is expected to help each store increase by 800 million – 1 billion dong in sales. revenue/month when it comes into stable operation without incurring significant additional operating costs.