Metav.rs, a French start-up, founded earlier this year by Simon Foucher, Clément Foucher, Jérémie Salvucci and Adrien De Lavenere Lussan that advises brands on developing and marketing NFTs and building their own miniverse, has announced that it has received € 3 million in growth funding from Singaporean investment fund Jsquare (of DFG Group), along with advisory firm SIA Partners and investment fund 50 Partner.
A dozen significant customers, primarily from the luxury and retail sectors, have already signed up with the company.
Metav.rs also allows brands to construct their own version of the metaverse and includes developing apparel and accessories for miniverse avatars, for which the business has created an app that generates 3D digital reproductions of genuine garments that can be viewed in both virtual and augmented reality, providing customers with fresh digital experiences.
Metav.rs offers a no-code solution that allows brands to imprint their own NFTs and market them through third parties or their own websites. It has already been supported by Ledger, The sandbox, Ifeelgoods, Partoo, BCG, Arbevel and Golden Bees.
The industry may potentially be worth US $ 13 trillion, and by 2030, the NFT market for luxury labels alone would be worth US $ 56 billion. According to Meta.rs by 2025, Generation Z and Alpha will spend approximately 4 hours per day in the Metaverse and will be really serious about their digital avatar.