CEO of Meta (formerly Facebook) Mark Zuckerberg wants to create an environment to spend and earn money on the virtual reality platform Horizon Worlds, an important element in the company’s plan to create a virtual world “metaverse” this.
In a video posted on Monday, the billionaire said that Meta is testing new tools that will allow users to sell virtual items and experiences in the world built on Horizon.
“The ability to sell virtual items and access to elements in this virtual world is a new part of the e-commerce plan. [của công ty]”. Zuckerberg shared.
“We are starting to test this project with a few creators and will assess the situation but I think gradually we will scale up the run.”
Meta says that a person can create and sell fashion items associated with the character in a virtual environment or sell access to an area of the virtual world.
So what is Horizon Worlds?
Horizon Worlds (formerly known as Facebook Horizon) is a free online virtual reality game that allows players to build and explore virtual worlds.
Meta sold the game on the Oculus virtual reality headset in the US and Canadian markets on December 9, 2021, but has not yet sold it worldwide.
For the past few months, companies and individuals have been scrambling to shop for everything from artwork to virtual real estate on platforms like Decentraland and The Sanbox. Hip-hop star Snoop Dogg also bought a piece of virtual land and one fan paid 450,000 UISD last December for the plot next to the idol in The SandBox.
Currently there is no buying and selling of digital assets on Horizon Worlds, but the company Meta also realizes that it is possible to monetize the metaverse. According to estimates by Citi Bank, the metaverse economy will be valued at 8 – 13 billion USD by 2030.
“Metaverse – essentially as unrestricted as space – will bring a new level of creativity and open the door for the next generation of creators and entrepreneurs to pursue their passions and create new lives.” plan for yourself”. – Meta said.
Besides buying and selling in the metaverse, some creators in the US will be paid by Meta to build virtual worlds.
“The people who built this amazing world, we will set aside funds to support their efforts and reward those who create great work on Horizon.” Zuckerberg said.
Bonuses will be paid based on monthly programs where creators will be paid at the end of the month if the goal is reached.
Meta says that creators will be rewarded for building the world that “gets the most engagement.” The company says it will tweak the algorithm so that creators can measure achievement and reward in the future.
Meta just opened the Horizon Creator $10 million fund last October. It is not clear how much Meta will be willing to pay creators on Horizon Worlds.
“It’s important to make money for creators because everyone needs to feed themselves and make money building great experiences for people,” Zuckerberg said.