President Joe Biden is nearly 80 years old, but he is quite sophisticated with the world of social networking.
Biden is managing his personal and POTUS accounts on Twitter and Instagram. In the context of the 2022 midterm elections, it also makes sense for President Biden to launch an account on TikTok.
However, according to The Verge, President Joe Biden’s TikTok account will not be run by the CEO himself. Instead, a nonprofit group affiliated with Biden called Building Back Together will operate the TikTok account on his behalf.
The group launched a TikTok account on April 6 under the name @buildingbacktogether to widely promote Biden’s policies for young users using the Tiktok platform compared to Instagram and Twitter. The account’s first video, set to the ABBA song “Gimme! Gimme! Gimme! (A Man After Midnight)”. The video focuses on the achievements of the Biden administration to date, including the passage of the US bailout plan, the bipartisan Infrastructure Act, and the Supreme Court’s nomination of Judge Ketanji Brown Jackson, who will serve as the judge. First black woman to serve as a judge.
Building Back Together is named after a bill Biden introduced ahead of Biden’s inauguration in 2021 called the Building Back Together Act. This act provides a social policy framework to ensure that no family spends more than 7% of their income on child care and that action is taken to combat climate change.
Why Building Back Together re-launching Tiktok channel on behalf of Joe Biden?
A spokesperson for Building Back Together shared with The Verge that, the goal of this TikTok account is to reach out to a young user base, which mainly consists of people in Gen-Z.
The team plans to incorporate TikTok’s latest trends, features such as green screen filters, popular dances and sounds into the content to explain Biden’s agenda and positive impacts. its extremes in a language they can understand.
At the moment, the group’s TikTok page has attracted 1.8 thousand followers and is continuing to grow. However, it is still unclear how effective it is in attracting the attention of young users. Meanwhile, the group has more than 4,600 followers on Twitter and 1,100 followers on Instagram.
Despite the controversies TikTok has faced recently, including from a lawyer’s investigation into adverse effects on young people’s mental health, the Biden administration has embraced the media giant. This social media is emerging.
Because Gen-Z is more politically motivated than previous generations, especially on issues of combating climate change, student loans, LGBTQ+ rights, voter rights and women’s rights …So TikTok is a fairly appropriate avenue for the administration to inform about Biden’s plans.
Refer to Slashgear
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