The rise of Email marketing automation – 24/7 automated customer care solution
In addition to Chatbot, Facebook and Google ads, reaching potential customers is a familiar choice because of its fast and immediate effect. However, when the epidemic broke out, the price to collect data from advertising channels became more and more expensive, the browsing time was longer, not to mention the increasingly strict censorship of commercial content. have to spend more in the context of heavy cost problems.
Compared to other online customer access channels such as Facebook, Google, Website, etc., Email is still the channel that consumes the least amount of money for businesses to send a series of messages to users. Businesses have the ability to reach their customers through email marketing 24 hours a day, 365 days a year. Email Marketing helps reduce time and effort so that you can maintain more frequent interactions with customers.
Statistically, email is the dominant channel for content distribution used by B2B marketers. Businesses can safely send at any time, set as many scenarios as they want. Editing more and less content is also much easier to manipulate than Chatbot. With scripts targeting each separate audience, Email marketing is the key to helping businesses increase revenue from effective upsell and cross sell. By sending introductory emails about how products are related or regularly taking care of customers, businesses can increase the value of the order per customer at no additional cost.
Apply the solution “wisely” or be out of the game
In terms of effectiveness, many units have pointed to the “death” of email marketing in the future when social media is increasingly growing. However, the ineffectiveness of the email here is due to the content not meeting the needs of the recipient as well as the lack of an effective strategy such as sending too many, leading the recipient to unsubscribe from the emails because they are annoying. nuisance due to dense frequency.
So if used correctly, email marketing can drive sales, generate new customers, and retain them. Businesses doing business during the pandemic have a reason to feel more secure when using email to reach customers because the Channel Preferences Survey shows that 91% of users access their email at least once/ day and prefer to receive business information via email because it feels more confident.
In contrast to chatbots, it seems that most small and medium enterprises in Vietnam have not yet realized the potential of Email Marketing solutions. Explaining this situation, we can see two main reasons as follows. Firstly, most users have difficulty running a standard Email Marketing campaign. To them, using Email Marketing tools simply helps to send emails in large numbers, nothing more and nothing less. Second, the lack of linkage between other tools. Email Marketing implementers themselves can hardly classify customer groups with appropriate content groups.
Understanding this, Bizfly Martech & Salestech operated by VCCorp organizes a Bizfly Expert Talk 17 webinar with the topic “Email Marketing automation process to increase the rate of closing, upselling, cross selling” to help businesses Professionals in this industry have a realistic view and strategy using Email Marketing as a “golden key” to optimize the customer care process while still ensuring the cost problem. Register for free HERE
This event is suitable for:
Team leaders, department heads and customer service personnel who want to optimize automated customer care flow effectively
Team leaders, department heads and marketing personnel who want to build a process to convert leads, increase closing rates through automated MKT emails
With the main topic of Email Marketing, Bizfly Expert Talk #17 revolves around the following issues:
Build a care mail flow for each new customer group automatically to increase the closing rate
Tools to create email flow to take care of customers leaving information through business’ sales channels
The formula to convert customers from needing to potential customers via Email Marketing
Scripts, tools to be able to upsale, crosssale old customers at the end of the year
Events with the participation of speakers:
Mai Duc Anh
Account Email MKT manager Bizfly, VCCorp
With more than 8 years of consulting online sales and marketing solutions for hundreds of businesses, Mr. Duc Anh is the person directly involved in consulting planning, building flow, supporting the operation and implementation of email marketing systems for many businesses. large corporations as well as small and medium enterprises. With his extensive practical experience, he understands the tastes of customers as well as the current Vietnamese market to give advice and support businesses to optimize the customer care process in accordance with Email MKT. In addition to consulting on strategic solutions for businesses in Vietnam, Mr. Duc Anh is also known as the speaker of many sales and customer care training sessions for hundreds of partners as well as internal employees of the company. enterprise.
Guests attending Expert Talk 17 will have the opportunity to ask questions as well as any concerns and concerns to be consulted and answered directly by an expert. Besides, the first 100 people who register for the program will be given a voucher to try Bizfly Email Marketing & Automation solution for 3 months with up to 1,000 submissions worth 500,000 VND. Certainly, the actual stories brought in the seminar will help businesses gain a more specific view as well as experience in optimizing costs and customer care processes with Email Marketing. Register now: HERE