The world’s richest billionaire and the new boss of Twitter, Elon Musk expects Twitter to make nearly $10 billion in revenue from subscription services by 2028. That’s more than double the total revenue of 5 billion. USD of 2021.
In his presentation, Elon Musk showed Twitter’s investors what would happen to the social network under his ownership. According to the roadmap, the number of Twitter Blue paid subscribers will increase to 69 million by 2025, then double to about 159 million by 2028.
Launched last year, Twitter Blue is a $2.99/month subscription. By signing up for this subscription plan, users can enjoy features like undo tweets, app customization, ad-free post access and many more exclusive features.
Billionaire Elon Musk is also very confident that the number of Twitter users will grow strongly, from 217 million users in 2021 to 600 million users in 2025, then will increase to 931 million users in 2028.
He also mentioned another paid service, called “X”. Elon Musk is expected to have 9 million subscribers to service X by 2023, and increase to 104 million by 2028. Although he did not disclose what this service package X is.
In addition to $10 billion in revenue from subscription services, Elon Musk also expects Twitter to generate $12 billion in advertising revenue by 2028. Advertising revenue is the social network’s main source of revenue from before to now. However, Elon Musk wants ad revenue to make up only 45% of Twitter’s total revenue.
After being owned by the new owner, billionaire Elon Musk, Twitter social network promises to have many changes in the coming future.