During its event at CES 2022, Sony announced the creation of a new subsidiary called Sony Mobility, specializing in the research, design and production of electric cars. At the same time, Sony also detailed its first Vision-S prototype, which was revealed last year, and unveiled a design concept of the Vision-S 02 electric SUV.
Sony Vision-S 02 Concept.
The newly established subsidiary called Sony Mobility Inc. will officially operate in the spring of 2022. This is Sony’s official statement to enter the electric vehicle market, which has been very hot in recent times. here as well as the future to come. We have seen manufacturers like Huawei or Xiaomi also intend to produce electric cars and soon Apple.
Sony also shared two short videos introducing its two Vision-S and Vision-S 02 electric vehicle prototypes. The first video is like a hint of the future, a modern lifestyle where electric cars are an integral part of it. Especially the self-driving feature and remote control of the car through 5G connection.
Chairman and CEO Kenichiro Yoshida said: “We are looking into the launch of Sony commercial electric vehicles. It is a new journey of discovery, to find out how an innovative entertainment company can reshape the way people move.”.
Sony also showed off another video of its first Vision-S prototype, which was revealed last year. This video shows the design philosophies and cutting-edge technologies incorporated in an electric vehicle of the future.
Sony’s first Vision-S prototype.
Obviously Sony is taking it very seriously and promises to become a formidable competitor not only of Tesla but also of traditional car manufacturers.