Recently, BKAV CEO Nguyen Tu Quang had a post that attracted a lot of attention on social networks. The post gives the opinion of the CEO of BKAV about the reviewers in Vietnam “unqualified”, product reviews “according to what the manufacturer gives them” and “receiving a lot of money, often tend to speak well”.
The incident originated earlier this week, when BKAV opened the sale of AirB and AirB Pro headphones. Some technology reviewers in Vietnam have purchased and posted reviews on Youtube and social networks. Most reviewers rate AirB as having no obvious advantages compared to products from other brands, when this headset has nothing outstanding in sound quality, while the finishing quality is not high and Having some connection problems.
These assessments are in stark contrast to the statements of BKAV and CEO Nguyen Tu Quang, who once asserted that AirB “has the same sound quality as products with double price”, “premium design”, “completely perfect”. exquisite goodness”…
Under the comment section, a user named PTD commented to CEO Nguyen Tu Quang, saying that a leader of a large corporation like BKAV should not quarrel with small reviewers.
“If you are confident that BKAV is a big brand, a leading corporation in the world, always at the forefront of technology. If you believe that your products are really of high quality, then you shouldn’t argue with “small” reviewers. “BKAV products are always compared with Samsung, Apple should also learn from their style. Their CEOs never criticize reviewers when they are criticized for their products.” Mr. D. wrote.
BKAV CEO later responded to this comment, saying that Apple also has a similar policy with foreign reviewers.
“Google friends. Apple bans those reviewers from writing bad things, they’re just doing the same thing I’m doing.”
This is a false information from the CEO of BKAV. Apple is inherently tight-lipped about its internal activities, so the company never publicly discloses its relationship with reviewers. Moreover, with freedom of speech and freedom of the press in the US, Apple does not have the right to “ban” anyone from saying anything about its products.
One of the rare cases where Apple publicly took drastic measures against a “reviewer” was in early 2010. In April 2010, the iPhone 4 was still not officially launched, but a public website An American technology named Gizmodo has posted articles and pictures on this machine.
This iPhone 4 actually belongs to an Apple employee, and he left it at a bar. A person later found this machine and sold it to Gizmodo for $5000.
Then, on orders from Apple, the police conducted a search of the home of Jason Chen, also the author of the article. The iPhone 4 was later recalled on the grounds of “stolen property”. The relationship between Apple and Gizmodo has also since turned cold, when the site’s team was “banned” at Apple events.
However, a few years later, when the matter had subsided, Gizmodo was invited by Apple to return to its events.