Over the past few months, I’ve been getting a spattering of emails from readers wondering when Bose’s new true wireless earbuds would be available. The , which I previewed in a post and video last June, were supposed to arrive in time for the 2019 holiday buying season but ended up being pushed until 2020. The Noise-Cancelling 700 Earbuds, the company’s answer to Apple’s AirPods Pro, were always scheduled for this year, but they haven’t materialized yet, either. So what’s the deal?
Well, the short answer is they’re coming, but Bose can’t say exactly when — and thehas only helped exacerbate their delay.
“On the Earbuds 500, product development has taken longer than anticipated and availability has been delayed until later this year,” a Bose spokesperson emailed me after I made inquiries. “We don’t have specific timing yet (this has been compounded by the recent coronavirus issues).”
Coronavirus manufacturing delays notwithstanding, what else is going on here? One theory, advanced to us by a knowledgeable tipster, is that Bose was planning to use the same silver-zinc battery technology in its new earbud products that it had developed for its noise-masking Sleepbuds. But that technology proved unreliable, even faulty, and led the company, which were loved by the light sleepers who used them.
Bose would not confirm whether the choice of battery technology led to the delays of the new earbuds, or whether the Earbuds 500 and Noise Cancelling 700 Earbuds would be released simultaneously or have staggered releases. But the delays for such a key product are clearly a big miss for the company.
Back in January, Bose said it was in the process ofacross North America, Europe, Australia and Japan, citing a “dramatic shift to online shopping” as the reason. And thanks to that same tipster, CNET learned that , without any public-facing announcements.
Technically, Bose didn’t fill the CEO position. Jim Scammon, who’s worked at Bose for 30 years in a number of leadership positions, most recently as CFO, has taken over as president and chief operating officer. And former CEO Bob Maresca, who remained Chairman of the board after, has stepped in to work closely with Scammon, a Bose spokesperson said.
Between product delays, store closures and coronavirus-induced economic uncertainty, however, Scammon and Maresca will have their hands full as they navigate Bose through 2020’s choppy waters.
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