Not long ago, I was talking to a friend of mine who was interested in getting into radio. Interestingly enough, I’ve always been a late-night radio listener over the years, and I wouldn’t mind doing something like that myself. As we got to talking, we wondered if radio is dead, and if these days people’s time is so divided between the Internet, social networks, and television that there aren’t many people listening anymore.
Nevertheless, that isn’t exactly so, and the top syndicated radio stations which play in the late-night do seem to have quite a following, and there is less competition at night. Perhaps that’s because there is a limited audience, and the best shows win out, while everyone else is competing for prime time drive times during the workday commutes. Regardless of why things are the way they are, I know that I am mostly a night person, and do most of my best thinking and work in the evening hours.
This is more common than you think, as many folks who are interested in technologies, innovation, science fiction, and intellectual discourse are also night time people. So, what about a midnight run radio show specializing in technology topics; Tech Talk – would that be a decent radio talk show format? Well, it turns out that there are some tech talk stations, but only a few of them are syndicated which run in the evening hours. I am quite surprised more people aren’t doing this because that’s when their audiences are listening.
Of course, if the tech talk radio personality becomes quite popular and syndicated, they can probably move to the daytime hours allowing for more listeners. Still, if you are a newbie trying to break into radio, there’s a fat chance in hell that a local well listened to radio station will give you the time of day, but they might give you some night time venue play. Is it worth a shot? Well, that’s where our conversation led while we’re at the local Starbucks discussing the late-night talk show radio opportunities.
Personally, if there were a station that played tech talk in the evening hours in my locality, I would definitely listen. And, I’m sure others would, especially those that work the night shift. If you are thinking about getting into radio, you’re going to have to put in some hard work to get things going, why not start in the evening where there is little or no competition until you work yourself up to the quality level needed to participate in the prime time drive times of the daily commuters? Indeed I hope you will please consider all this and think on it.