But Sha Sha Chu, an engineer working on Pinterest’s Android app, thought the company could make the service even calmer, especially in these late-night moments, by investing in dark mode. This increasingly popular feature flips the default white background found in smartphone apps to black and gray.
“While many apps are moving toward a dark mode option, we felt especially responsible for offering dark mode because people often come to Pinterest for calm and relaxation, and turning down brightness can help,” Chu told CNN Business.
For Silicon Valley, the shift to dark mode — however minor it might seem — is part of a broader push to improve the health and user experience of their platforms at a time when tech companies are under scrutiny for their impact on our politics and personal well-being.
“Right now, Silicon Valley wants to be seen as promoting human happiness and well-being, not downgrading our capabilities,” said Andrew Hogan, a principal analyst at Forrester.
Although going dark may seem as easy as flipping a switch, the companies say designing this feature requires fixating on some painstakingly minute details.
“There were multiple layers to implementing dark theme,” Shenaz Zack Mistry, Group Product Manager at Google, told CNN Business. “It was a massive effort across many teams for over a year.”
Designers on Google’s Android team had to meticulously assess how to convert the light theme experience into the dark theme, addressing issues such as color contrast Likewise, the Facebook Messenger team, had to choose what shade of black to use — and then a specific color had to be picked for every aspect of the screen, including the green active status dot.
“If we just reversed the colors, it’d be glaring and punctuated,” said Loredana Crisan, product design director for Facebook Messenger.
Those efforts appeared to pay off. Users have flocked to the dark side.
According to Forrester’s Hogan, dark mode has taken off at least partially due to users’ desire to differentiate themselves. Hogan described the feature, which users have to know to enable on an app or website, as “cool, novel and new.” In this sense, it is similar to other ways users can customize their apps and devices to differentiate themselves.
However, it’s unclear whether dark mode is actually easier on the eyes, according to Christopher Starr, an ophthalmologist at Weill Cornell Medicine. It largely boils down to personal preference as there are many variables — such as ambient room light and angle of the screen — that can affect eye comfort when staring at computers and devices.
“Ultimately eye strain and computer vision syndrome is more about the amount of screen time without breaks and the reduced blink rate we see with digital device use,” Starr said.
Still, Hogan believes this is only the beginning of the trend of features addressing the downsides of screen time.
“Five years from now, we’ll probably be staring at more screens,” Hogan said. That means we’ll also likely still be trying to find ways to reduce the harmful impacts. But he said it’s unclear whether the dark mode feature, in particular, will retain its “cool factor” or if people will have moved on to the next fad.
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