Although the focus with T-Mobile on Thursday was the carrier’s , the self-proclaimed “un-carrier” had some other news to share. Beginning on August 2 the carrier will combine its main T-Mobile brand with Sprint’s, completing a long process that first began with the companies’ merger announcement in 2018 .
As part of this process, a company press release states that T-Mobile’s brand will become the main focus with Sprint stores rebranding “with a fresh coat of magenta paint.”
The carrier also teases that “fresh deals” are “on the way” to coincide with the unification of the company, adding that these “new, aggressive offers” will be announced next week “saving people money, challenging the competition and raising the bar for the industry. ”
T-Mobile CEO Mike Sievert tells CNET that Sprint will no longer be accepting new customers after Aug. 2. He adds, however, that while Sprint-branded retail presence will be going away the company isn’t “sunsetting the brand.”
“We have tens of millions of people who are on Sprint, who chose Sprint on purpose. And they’re going to learn, and they are already learning, that that’s part of T-Mobile now,” Sievert tells CNET. “But we’re not going to turn off that brand association because it’s what they bought and it’s still who we are.”
The Sprint brand, however, may also still live on, even after T-Mobile rebrands its Sprint stores.
“We haven’t actually decided whether or not there will be a role for Sprint in some go-to-market way in the future,” says Sievert. “But starting on August 2 it certainly won’t be our mainstream flagship approach.”
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