What’s the genius of Amazon? Simple: control of information.
Jeff Bezos turned a little online book store into one of the world’s most valuable corporate behemoths by applying technological solutions to complex problems—creating a model mirrored around the world.
Now, a little-known company is trying to duplicate that feat.
study from 2012 showed that distribution centers lose 3000 hours a year to unproductive workflow.’ data-reactid=”17″>Inefficiency can be a killer—a study from 2012 showed that distribution centers lose 3000 hours a year to unproductive workflow.
CSE:TTT; OTC:TTTSF) has built a sturdy platform that covers an entire industry’s supply chain, from top to bottom.’ data-reactid=”23″>It’s all about finding the best tech to fit the problem—and TruTrace Technologies (CSE:TTT; OTC:TTTSF) has built a sturdy platform that covers an entire industry’s supply chain, from top to bottom.
Plus, the company’s working in an exciting, rapidly growing new industry—cannabis.
But in reality, this tech could be applied to much bigger markets.
Canada—with more than 1200 brick-and-mortar stores.’ data-reactid=”29″>Right now, it’s signed a new initiative with one of the biggest drug distributors in Canada—with more than 1200 brick-and-mortar stores.
The genius of TruTrace is simple—it’s taking tech solutions to the problems in supply chain.
And where other cannabis plays have focused on production—which firms have the most product, the lowest prices, the biggest chunk of market—TruTrace hopes to make a splash by tackling the issues surrounding the emergence of a new market—one that could be worth billions of dollars.
Why look at TruTrace? Here are a few reasons.
TruTrace doesn’t deal in products—it deals in information.
at least fifty industries blockchain could change—and TruTrace (CSE:TTT; OTC:TTTSF) is getting a head-start.’ data-reactid=”67″>There are at least fifty industries blockchain could change—and TruTrace (CSE:TTT; OTC:TTTSF) is getting a head-start.
In 2018, the company created an elegant software platform for tracking the origins and quality of different cannabis strains.
Known as Blockstrain, the system has now been taken to the next level.
TruTrace’s new and improved platform, StrainSecure™, uses sophisticated security protocols to collate and manage a vast store of cannabis data—from strain info to regulatory measures to consumer protection.
StrainSecure™ uses blockchain technology —a system for managing supply chains and cutting down on inefficiencies by allowing information to flow more freely through a network.
StrainSecure™ certifies and verifies all the information it collects, and protects it from tampering. The platform also serves regulators and customers by offering “genome to sale” breakdowns of every cannabis strain.
This protects IP while offering authorities and customers the chance to see exactly where each product originates, and what it can do.
It’s a “plug in and play” system, allowing users and firms to join the chain, which uses a linked network of users to ensure security of information, harnessing the computing power of every member to improve the strength of the system.
But that’s not all.
The StrainSecure platform provides all the information necessary for total verification of products passing through the supply chain.
That’s important for producers who want to protect their IP—particularly in the cannabis world where tracking a product’s origin point is crucially important to carving out a market share and warding off copy-cats.
StrainSecure offers visibility of key information—where each strain was developed, what each one does, possible uses, etc.—but also offers total transparency allowing for total verification.
But the StrainSecure formula also works to cut down the costs of distribution.
thousands of lost hours—but TruTrace is hoping to change that.’ data-reactid=”114″>Inefficiency can result in thousands of lost hours—but TruTrace is hoping to change that.
The company deploys the StrainSecure platforms for companies marketing CBD and other cannabis-adjacent medical products. The platform validates and verifies each company’s product, allowing the companies to match their products with needs all over the markets.
So total verification works hand-in-hand with total distribution.
By working through the StrainSecure platform, each company can verify their product passes through each stage of the supply chain. The service offers transparency and assurance for all who use it—improving trust within the cannabis industry and allowing producers to cut way down on distribution costs.
This tech—the StrainSecure service—is LIVE.
And there’s already an expansion plan in place.
First, TruTrace plans to cement its place in Canada, where cannabis is fully legal. Through StrainSecure™, the company hopes to construct a sales pipeline for cannabis products to major distributors.
From there, it hopes to move onward to the United States, where cannabis is regulated in more than a dozen states.