“This deal is about devices, not data,” a Google spokesperson confirmed to CNET via email. “We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers’ expectations that Fitbit device data won’t be used for advertising.”
Last year, Google announced a $2.1 billion deal to acquire Fitbit in an attempt to bolster its business in wearable technology, like smartwatches and other devices. Earlier this month, a group of 20 consumer organizations sent letters to antitrust regulators around the globe, including the US, EU, Canada and others.
The European Competition Commission has since begun investigating Google’s deal with Fitbit. The decision date for EU regulators has been pushed from July 20 to Aug. 4 amid Google’s data pledge.
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