We’ll need to wait a little longer to see the, but Ford’s committed to reveal the SUV this spring. After previously confirming with Roadshow that preview events surrounding the SUV were canceled as a precaution, Ford says the Bronco will “have its world debut this spring.”
Ford had planned to host media for a preview event for thethe week of March 15, but issued a statement via email saying the event was cancelled “due to ongoing concerns.” A debut was likely in the weeks to come, but in the past month, numerous states, including Ford’s home state of Michigan, have abided by stay-at-home orders to slow the virus’ spread.
Ford previously told Roadshow to stay tuned for new information about the Bronco’s debut in the meantime, but whether the reveal will move to a digital platform or the automaker will reschedule things altogether remains to be seen.
The debut was quite near as leaked images of thecompetitor emerged in March, fueling further excitement for the hard-core SUV.
With the Bronco still in limbo, Ford also notified employees last month that all non-business-critical roles will move to remote work. The decision impacts the automaker’s global workforce and all positions will move to a remote scenario until further notice.
Ford previously said it restricted international and domestic employee travel after two workers in China contracted COVID-19. The two employees were based in China and have since recovered. The automaker’s production plants across North America have remained offline since March as well. As for when they’ll reopen, it’s not clear, but Ford quickly pivoted toand to fight COVID-19.
The novel coronavirus has quickly put numerous North American International Auto Show in Detroit
as the first major auto show of the year. Organizers on March 31 after FEMA declared the show’s home, the TCF Center, a field hospital for COVID-19 patients.
The show, typically in January,as part of a rebranding effort announced in 2018.
First published March 13.
Update, April 17: Corrects information about launch as the Bronco will still launch this spring.
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