MEMA President and CEO Bill Long at the ribbon cutting opening the 2019 INA PAACE Automechanika. MEMA is a co-owner of the event.

The Automotive Aftermarket Suppliers Association (AASA) addressed the use of technology to advance the Latin American automotive aftermarket at its Mexico Technology Summit here today during INA PAACE Automechanika in Mexico City. INA PAACE Automechanika is co-owned by the Motor & Equipment Manufacturers Association (MEMA), AASA’s parent association. The 2019 event is expected to attract more than 500 exhibiting companies and 20,000 attendees from 33 countries.

MEMA President and CEO Bill Long addressed the annual meeting held by Industria Nacional de Autopartes, A.C., an automotive and auto part manufacturer advocacy group in Mexico, part of the activities scheduled during INA PAACE Automechanika in Mexico City this week.

The AASA Mexico Technology Summit was focused on advancing the use of technology to grow Latin America’s aftermarket business. Attendees included suppliers, technology providers, warehouse distributors, retailers and repair shops in Mexico and Latin America.

AASA Senior Vice President Chris Gardner opened the event and highlighted the key discussion topics for the Summit. Presentations and speakers included:

  • “Data Standardization and E-commerce in Mexico, U.S. and Europe” – Fernando Murguia Izaguirre, managing director, TecAlliance de México;
  • “Product and Application Data for the Mexican Aftermarket” – Scott Tompkins, senior product manager, Epicor Software; and
  • “Data Analytics: Fastest Way to Fast Growth” – Gerardo San Román, head of Latin America, JATO.
Shown with MEMA President and CEO Bill Long at INA PAACE are Eric Steinbecher, president, Automotive Aftermarket Americas, Schaeffler Group USA Inc. (far left) and AASA Board of Governors member, and Anna Heinedirk, head of strategy, Schaeffler Group USA Inc. (center).

TecAlliance was the premier sponsor of the AASA Mexico Technology Summit and Epicor was the event’s elite sponsor.