ILLUSTRATION: LEONARD DUPOND
We asked young scientists to write an advertisement that answers this question: How will food options, food availability, and individuals’ food choices change in the future? A selection of their suggested marketing campaigns is below. Follow NextGen Voices on Twitter with hashtag #NextGenSci. Read previous NextGen Voices survey results at https://science.sciencemag.org/collection/nextgen-voices. —Jennifer Sills
Tired of managing your diet? Health Capsule provides non-invasive, cognitive control of your hunger, satiation, and weight. Made possible by deep brain stimulation and neuromodulation technology, this environmentally sustainable capsule will keep you healthy and fit while satisfying all your cravings. Put calculating your calories and carbon footprint behind you!
Saima Naz Lahore, 54570, Pakistan. Email:
Try our new Bacteri-Os: The Sustainable Microbial Sustenance™! We start with the freshest plasmids and gene fragments, harvested from diverse biospheres and raised organically and sustainably. Then, we splice and dice these into stable, non-infective carrier organisms, ensuring production of all secondary metabolites and metabolic fuels growing eukaryotes might need: yeasty vitamins, siderophore mineral sponges, and essential amino acids. A little sprinkle of HMG-CoA adds your fats and sterols, et voila! Buy your Bacteri-Os pellets wherever fine nutritional cakes and shakes are sold.
Michael A. Tarselli SLAS, Oak Brook, IL 60523, USA. Email:
Personalized meal plans
Tired of your 3D-printed food all tasting the same? Make your fab food fabulous! Our FlavorPack™ inks will make your proteins meatier, desserts sweeter, and veggies crunchier. Compatible with any home fab unit!
Mark Martin Jensen Massachusetts General Hospital, Department of Surgery, Harvard Medical School, Boston, MA 02114, USA. Email:
Send us your DNA, and we will predict your food preferences! Receive your personalized food basket, with a day-by-day diet program. We will send you full meals and personalized smoothies based on your genetic taste predisposition. We know what you love; it’s in your DNA.
Ada Gabriela Blidner Laboratorio de Inmunopatología, IBYME-CONICET, 1428 Ciudad Autónoma de Buenos Aires, Argentina. Twitter: @adagbb
Introducing Broth-3D technologies, by machine-learning chefs! Broth recipes use boiled local and seasonal ingredients. Miss your grandmother’s recipes and the beautiful plating of the past? We’ve uploaded images of meals created by 33,003 grandmothers and distilled their knowledge into 3D-printable dishes using broth solidifiers. Add nostalgic structure to your dish!
Athanasia Nikolaou Department of Physics, Sapienza University of Rome, Rome, Italy. Email:
Meals on the go
Convert polluted ambient air into basic nutrients with Smart Straw! Sensors in this nano-technological device identify potentially nutritious particles suspended in the air around you. Just take a sip, press the Convert button, and imbibe basic nutrients through chemical reactions and filtering.
Emre Ozan Polat ICFO–The Institute of Photonic Sciences, Castelldefels, Barcelona, 08860, Spain. Email:
With intravenous (IV) nutrients, you no longer need to make time for trivial things like sitting down to a full meal! Plus, our targeted modulation of the hunger hormone ghrelin means no more hunger pangs. Don’t be tied down by mundane human concerns like eating and weight gain—make time for more with IV nutrients!
Mallory Peterson Penn State College of Medicine, Hershey, PA 17033, USA. Email:
Beeph™ is the newest, tastiest insect patty! If you’re old enough to remember Kobe, you’re in for a treat! Made with pure, farm-raised Periplaneta and synthetic spice blend for that wholesome goodness your family loves. When you’re hungry for burgers, think Beeph™—It’s what’s for dinner!
Donnelly A. West Walnut Creek, CA 94597, USA. Twitter: @catscausetypos
Sustainable Steaks provides the most scrumptious, environmentally sensitive beef. Our steaks are sourced from natural grasslands and prairies, where livestock now fills the ecological roles left vacant by the wild grazers that used to roam these plains. Using our open-source FoodFootprint supplementary feeding system, we enhance natural grazing with protein-rich fodder to optimize animal growth while minimizing methane production and water consumption. At only $219.00/kg (including carbon taxes and ecological levies), our steaks are affordable for the whole family.
Falko Buschke Centre for Environmental Management, University of the Free State, Bloemfontein, 9300, South Africa. Email:
As Earth’s temperatures rose, temperate zones were lost. Do you miss sweet temperate fruits? Welcome to our Moon Farm. Our fruit trees are planted in hybri-soil and artificial air that simulate Earth’s environment from 5000 years ago. Pick fruits with your family or ship to your doorstep with MoonEx. Freshness guaranteed.
Yongsheng Ji Department of Human Parasitology, Anhui Medical University, Hefei, Anhui, 230032, China. Email:
West Siberian Citrus Company offers a bountiful array of lemons, oranges, grapefruits, and limes. Once a permafrosted no-man’s land, Siberia is now a gorgeous Garden of Eden. With no deep freeze days during the growing season, we guarantee that our fruits have attained maximum size and flavor upon harvest. For a limited time only, get your dose of Vitamin “Sea” with our genetically engineered Florida-style oranges; they accurately replicate that 2023 pre-flood tang! Voted “Better Flavor” than both Alaskan and Nunavut Oranges.
Kyle J. Isaacson Biomedical Engineering, University of Utah, Salt Lake City, UT 84112, USA. Twitter: @kjisaacson
Want to feel like a globalist glutton from the greedy years of centuries past? Cicada Steaks let you relive the joy and horror of eating fried animal flesh! The new recipe of textured Insekt™ protein, marbled with saturated fats, evokes steaks Grandma will remember from her childhood when people ate cows.
Matilda Newton University of Colorado, Boulder, CO 20309, USA. Email:
Do you long for the days before the Great Climate Shift when meat wasn’t only for special occasions? Are you fed up with paying outrageous beef and pork prices? Well don’t have a cow! Why pig out when you can GRUB! out. GRUB! (Great Rations Using Bugs!) is a delicious, nutritious insect protein that is packed full of vitamins and minerals. Whether it’s GRUB! burgers on the grill or GRUB! taco Tuesdays, make GRUB! part of your family’s dinner plans.
Eric Britt Moore Department of Agronomy, Iowa State University, Ames, IA 50011, USA. Email:
Carbs and starches
Using the precision breeding technology CRISPR, scientists have developed a high-yield, disease-resistant cassava. Cassava, a historically crucial staple for millions of people, is now an even more reliable food source, providing food security to the developing world where it is needed most.
Syed Shan-e-Ali Zaidi Gembloux Agro-Bio Tech, University of Liège, Gembloux Namur, 5030, Belgium. Email:
Our dedicated team of food engineers has pioneered a technique to convert the chemical bonds in wood, turning indigestible cellulose into a scrumptious starch. The result? A rustic delicacy ushering in the new era of staple wood-based foods. Try our signature, honey-coated wood chips at a Trader Joe’s near you!
Divyansh Agarwal Statistics, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104, USA. Twitter: @divyansh_aga
Introducing high-energy, nutrient-rich Wherice, a unique mix of wheat and rice! Just 100 g of this tasty, digestible food fulfills your energy requirements for the day, saving you time and money. Sustainable Wherice can be cultivated in high-temperature areas of the world three times a year.
Sudhakar Srivastava Institute of Environment and Sustainable Development, Banaras Hindu University, Varanasi, Uttar Pradesh, 221005, India. Email:
- Substantial undocumented infection facilitates the rapid dissemination of novel coronavirus (SARS-CoV-2) – Science Magazine
- England coronavirus testing has not risen fast enough – science chief – The Guardian
- Coronavirus Tests Science’s Need for Speed Limits – The New York Times
- Trump Falsely Distorts New York Times COVID-19 Science Story – FactCheck.org
- This is the brightest supernova ever seen – Science Magazine
- Coronavirus Today: Science will save us – Los Angeles Times
- Italians stuck at home are measuring light pollution for ‘science on the balcony’ – TechCrunch
- ‘Oumuamua might be a shard of a broken planet – Science News
- College of Arts and Science converts thriving academic programs to departments – Vanderbilt University News