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Uncomplicated Technology, and Why It’s Always Worth Your Money


The key to determining whether some new piece of technology, whether it’s a gadget, app or website, will work for you — and better yet, stand the test of time — is how uncomplicated it is, and how easy it is to do what the product is designed to do. Here are a few factors to help you evaluate before you sign up, or spend your money.

Before you buy something, it should be pretty obvious what it does and, generally, how it works. “When a consumer is frustrated on a website,” Mr. Zeldman said, “that means a designer didn’t do their job.” Which means designers don’t always do a good job. It’s not your fault. Product designs should make your experience simple and clear. This can be expanded to any tech product, from desktop computers and TVs to wearable fitness trackers and apps. If you’re looking to buy a wireless speaker but the controls aren’t clearly labeled and it’s complicated to pair with your mobile device, then consider another — there are many to choose from.

Inkjet printers have some impressive features, but the ink cartridges they require infuriate me because it’s as if they’ve been intentionally designed to confuse you. Over the years, most printers I’ve owned will indicate that a cartridge will need to be replaced, even though I can still print pages of text. The settings offer no truly accurate measurement of how much ink is left, even though I can print many pages. That means if I throw my ink cartridge out too early, I’m essentially throwing money away. That’s just poor, confusing product design — or, even worse, purposely vague product design to get you to needlessly spend money.

For most things, you may only need a very simple product or app. Those who may want more sophistication will have to spend time finding a full-featured alternative. “If there’s a learning curve,” Mr. Zeldman said, “does it teach you a new way to think about that subject and make you better at what you do?” If so, that product might be worth it. If you buy a high-end camera, you can learn how to shoot a vast array of creative photos. But if you’re just shooting simple selfies, you might be wasting your money.

“If I’m downloading an app from Apple’s app store, I read the reviews first. I study the screenshots there, since they’re representative of the app,” Mr. Zeldman said. “Maybe I’m interested in downloading a photo app, but if the filters are ugly in the screenshot, I know it’s not for me.” It’s also O.K. to stop using a cheap or inexpensive app after you’ve downloaded it. “One of the great things about apps is that you can also try out a limited-feature version (only certain elements of the app are turned on), and see if it works for you before you decide to pay for the full product,” Mr. Zeldman said. It’s difficult, but not impossible, to try out hardware like a camera or speaker. See if you can borrow a friend’s device to try it out. Or try renting one. With a large item, like a TV, visit a friend who has bought the same (or similar) product and see how it works.

As a teacher, I find this to be a valuable gauge of how much the company really cares. A stand-alone scanner I once bought had a manual that stopped midway through the instructions — not surprisingly, I rarely used that scanner. Conversely, a digital camera I once reviewed had a number of simple, well-illustrated tip sections built right into the camera menu, which were invaluable to a novice and even helpful for experienced shooters.

Obviously, this is easier if you’re not out a lot of money. “If an app isn’t helping me,” Mr. Zeldman said, “I just wipe it off my phone and don’t give it another thought.” The reviews might be good and it might be well regarded, but don’t bother with it if it doesn’t suit your needs. As for pricey gadgets, you’ll want to do research beforehand. However, the same philosophy applies: After you’ve done your research, if the product in question doesn’t suit your needs or budget, walk away. Return it or, better yet, sell it.

If you’re looking for tech that’s uncomplicated, you can’t really make an assessment if you don’t know what’s available or what’s changed. If you were looking for a high-end camera 10 years ago, the best viewfinders were through-the-lens viewfinders found on digital single-lens reflex cameras. At the time, electronic viewfinders were mediocre, grainy and inferior. Today’s electronic viewfinders, though are just about as clear and sharp.

Terry Sullivan is a journalist who covers consumer electronics, technology services and their intersection with the visual arts. Follow him on Twitter and Instagram.





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