Once upon a time domain names weren’t all that mainstream (unless you were a large company or non-profit organization), but these days anyone who wants to be online has at least one domain name that they call their own. If you want to join the internet with your very own branded identity, then a domain name is the perfect starting point. However, choosing the right domain name to represent you is not always an easy task. This is especially true for freelancers and other individuals who may not have a specific company name to call their own. But with some time set aside to brainstorm domain name ideas, and the following three tips, you’ll be able to come up with the right domain name to registrar with an online registrar such as Network Solutions.
1. Pick a domain name that is available in the top three TLDs.
Your domain name’s extension is almost as important as its name. The top three TLDs (Top Level Domain) are .com, .net, and .org. In the early days of mainstream internet companies would stick to .com extensions and organizations would go for .net and .org, but today the majority of brands use all three to make sure that no one can snag any of their traffic or potential customers. When choosing your domain, make sure that you can register it with all top three TLDs. If not, go back to the drawing board in order to come up with a more unique name that is available.
2. Keep it simple.
You know the old acronym – KISS (Keep It Simple, Stupid). This definitely applies to domain names, where the shorter the name, the better. Avoid nicknames, slang, and words that are commonly misspelled or mistaken. If you’re searching for an available name that doesn’t require dictation or a dictionary to spell out, consider your name, or your company’s name, and possibly have it preceded or proceeded by a relevant, descriptive keyword.
3. Drive the point home.
Your brand should extend beyond your domain name. After you’ve picked a name and have registered the top three TLDs, expand to social media. Grab your chosen domain name (minus the extension) on Facebook, Twitter, Google Plus, YouTube, and any other social media sites that will be of use to you in connecting with your target market.