The characters in Apex Legends are simple. Mirage is a cocky trickster. Bangalore is a dedicated soldier. You can describe them all with just a few words.
The cast is more like a collection of action figures than actual characters, and that strategy that could give Apex Legends legs. So many other developers load up characters with cliffhangers, mysteries and lore that rarely impact the game that Respawn’s decision to keep things light and barely defined is refreshing.
Apex Legends’ cinematic trailer even ends with the majority of the roster dead, including not one, but two Caustics. Compare this approach to how Blizzard handles lore: Can you imagine a new animated Overwatch short that ends with Winston dying?
Each character has a clever introduction animation, a few in-game voice lines and a brief biography. But everything else about these people, so far, has been left blank. What you think or feel about each character based on what little information you’re given may say more about you than it does the game, which makes the marketing materials almost like Rorschach tests.
For instance, what’s going on in this image? What do you feel about the character and what he’s doing? You may think he looks like an arrogant asshole, or he’s a charming guy who is cleaning up while also pouring drinks and trying to make a friend. He’s the life of his own party! Both takes are equally correct, especially since there is so little supplemental character material to prove anyone wrong.