There’s not much to the Super Nintendo Entertainment System
Classic Edition, Nintendo’s new $80 retro console.
So why’s it so hard to find one to buy?
When retailers started taking pre-orders of the device in August,
they reached their fill almost immediately. When the game machine
hit stores late last month, many consumers went home
disappointed. And it looks like few, if any, retailers have been
able to restock their shelves.
The situation has started to resemble those for Nintendo’s Switch
and Nintendo Entertainment System Classic Edition, both of which
were in short supply after the company released them.
If you’re thinking there’s some kind of conspiracy that’s keeping
the consoles out of your hands, that just isn’t
case, Nintendo of America senior VP of sales and marketing
Doug Bowser told Business Insider in an interview on Saturday.
Instead, the problem boils down to much more mundane issues, he
“We try to do the best we can with forecasting and anticipating
demand, and to put a plan in place” said Bowser, who was
in New York for the 2017 Nintendo World Championships, a fan
event that pits players against each other in a variety
of the company’s games. But, he added, “if you see a
steep ramp-up in demand, it takes some time to catch up.”
And it’s not something that can be solved quickly.
“When you think about procurement of parts, procurement of
manufacturing facilities, getting [production] ramped up —
that takes some time to respond,” he said.
Supply issues have been a repeated and persistent problem
for Nintendo in 2017.
The $60 NES Classic was nearly impossible to find
before it was discontinued in April.
Nintendo is putting the console back into production in
2018 — a direct response to overwhelming demand.
Meanwhile, the Switch has been short on supply until recently.
It’s still not as simple as walking in to your local Best Buy and
picking one up, although Bowser said the situation should
“You’ll see a lot stronger supply as we float through the
remainder of our fiscal year,” he said.
Bowser had a similarly hopeful message for fans still trying
to buy an SNES Classic.
“We’re really focused on trying to get as much SNES to the market
as possible,” he said. He added: “You’ll see a much stronger
flow of product than you did on NES. Lesson learned from the
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