Pei stressed that OnePlus isn’t sharing the data third parties. The user analytics are to understand and improve your experience, he said, while device info is useful for post-sales support. And if you opt out of the analytics (which you could already do), anything you share in that space won’t be linked to your phone-specific data. However, it remains true that OnePlus was scooping up personal info without making it patently clear what was taking place. While the company didn’t intend anything sinister, there was the chance that a data breach could do tremendous damage without customers even knowing what was at stake.