This afternoon, Nike held its quarterly earnings call for Q2 of fiscal year 2019. One of the major announcements made by CEO Mark Parker was the sportswear company’s plan to bring a new smart shoe into the performance basketball market in 2019.
“I’m excited to announce that in the new year we’ll launch a new adaptive performance platform in basketball at the $350 price point,” said Parker. “We have a smart shoe designed for the perfect fit, and it’s a major step in advancing and connecting our digital transformation to product.”
Nike Executive Vice President Andy Campion later revealed that this introduction of Hyperadapt to basketball will be launching in spring 2019. Rumors of the HyperAdapt 2.0 being a self-lacing basketball shoe originally surfaced back in 2017 when legendary designer Tinker Hatfield confirmed it was in development at the time.
If the shoe features similar technology to the original Hyperadapt, this pair would be seeing a significant dip in retail price from the 1.0’s $720 price point, making it much more accessible. Stay tuned as more details become available regarding Nike’s latest basketball innovation for 2019.
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