NARS has found a very explicit way to market their latest lipstick that is definitely NSFW.
The company is no stranger to using sex to market their beauty line. For example, one of their most iconic products is called “Orgasm” blush, so they’re definitely not shy.
In part of the promotion for their new lipstick range called “After Hours,” the brand put out a campaign video where the lipstick looks like a penis. The video shows a dick-shaped lipstick reverse melting back to its original form.
In case you didn’t get the hint, the caption reads, “When the nudes keep you up all night”. You can see it below.
People on social media had a lot to say about the video, both positive and negative. Even though it caused a bit of outcry, people pointed out that many of the names of the company’s products are sexual. See what they were saying on Twitter below.
The new ad for @NARSCosmetics lipstick 😳
Look at the caption pic.twitter.com/jhLBfyHYDV
— Yashar Ali 🐘 (@yashar) August 11, 2019
nars: *has the iconic ‘orgasm’ blush*
everyone: ok ya
nars: *melts a lipstick*
everyone: IN MY GOOD CHRISTIAN HOUSEHOLD?
— ketamine holy water (@rosyghoul) August 12, 2019
NARS has products named “orgasm” “g spot” and “deep thoat” and y’all worried about a lipstick that looks like a penis 😂😂😂
— ale 🦋 (@mayraaaaa0013) August 12, 2019
lmao @ people being surprised at NARS’ new lipstick ad. my fave NARS blush is deep throat. if you were surprised, you weren’t the target market.
— Jen (@thejenlife) August 13, 2019
oh no lipstick subliminally shaped like a penis this is the work of the devil himself how dare nars promote this! https://t.co/U5OTsmnn2t
— ro (@KAKEGURlU) August 13, 2019
people really out here shaming NARS? LMFAO they have a BLUSH CALLED DEEP THROAT yall really some lames if the dic* lipstick was offensive pic.twitter.com/y3doZKonfc
— Morf💛🌻 (@S_morfa) August 13, 2019
Where the hell can i get that NARS dick lipstick I love that shade so much
— sophia (@scphia) August 13, 2019
honestly in love with this color and now I must have it to soften my boner
— christine teigen (@chrissyteigen) August 12, 2019
The “After Hours” lipstick sells for $26 and you can buy it here.
What do you think of Nars posting this explicit lipstick video? Sound off in the comments down below!