After digesting the fact that a black sheet the size of a small house actually exists, I zeroed in on the larger-than-life Ram truck that sat before my eyes. Finished in a bright shade of red, the Mopar-ized 2019 Ram 1500 Big Horn Sport 4×4 featured a 2-inch lift kit, 35-inch off-road tires, and 18-inch beadlock-capable wheels with matching trim rings. But wait, there’s more!
A lifestyle “Ram Rack” supporting two massive kayaks had been affixed to the bed of the truck. The clever accessory is similar to utility racks often seen on modern SUVs, but it’s designed to fit over a truck’s bed without compromising cargo capacity. Other less in-your-face Mopar accessories included off-road fender flares, cast aluminum running boards with skid-resistant stepping surfaces for better grip in muddy or wet conditions, hood graphics, blacked-out Ram badges, and front tow hooks. Performance accessories included a five-inch dual-tip exhaust system and a new Mopar “Ram Airflow” cold-air intake that provides a steady flow of fresh air to the 395-horsepower, 5.7-liter Hemi V-8 engine. All in all, Ram focused on making its truck perform as good as it looks.