If some of Fiat Chrysler’s other Super Bowl commercials this year, Jeep’s final ad suffers no such hangups.
Themay offer all kinds of new tech, including its first-ever hybrid powertrain, fresh infotainment, and a stiffer, lighter-weight chassis.
But this 30-second spot doesn’t need any of that. This is the Jeep Wrangler whittled down to its essence, resulting in a gloriously simple, yet powerful ad. Two doors, lots of ground clearance, a single camera shot, no music, and a straight-ahead voiceover.
This ad is as elemental as the vehicle it promotes: No frills, just a good truck and a good time.
Well done, Jeep.