Google Fiber Scales Back TV Service To Focus Solely On High-Speed Internet

Google Fiber started off with a simple enough premise: providing lighting fast internet and TV service to customers at reasonable prices. Given that many Americans have just one or two ISPs serving their area (usually, with just one of them offering serviceable internet speeds), the promise of gigabit internet from Google at $70/month was hard to pass up.

Last week, however, it was revealed that the TV portion of Google Fiber is being eliminated from future rollouts of the service. In a blog post, Google explained that in its newest markets, Louisville and San Antonio, it will not be providing optional TV service.

“More and more people are moving away from traditional methods of viewing television content,” said Google Fiber’s Cathy Fogler. “Customers today want to control what, where, when, and how they get content.

“Whether it’s through YouTube TV, Hulu, Netflix, or more specific targeted services — there are so many ways to watch what you want, when you want it.”

Fogler goes on to add that the lighting fast speeds of Google Fiber allows customers to enjoy the aforementioned streaming services at the highest quality settings across multiple devices in your home.

It’s also quite possible that Google Fiber simply hasn’t seen a high take rate for the service, which has probably drawn a watchful eye from parent company Alphabet. Louisville and San Antonio may be the first market to launch with a complementary TV service, but it also appears that Google is trying to push its existing TV subscribers off the train as well.

The Charlotte Observer reports that Google Fiber is raising the price of its Fiber 1000 + TV from $130/month to $150/month starting in December. In an email to customers, Google Fiber told Charlotte, NC residents that “The cost of providing TV programming continues to rise” as an explanation for the cost hike.

However, the sticker shock will be even more for new subscribers to Fiber 1000 + TV service in Charlotte. They will have to pay $160 per month for the same service.

‘).insertAfter(jQuery(‘#initdisqus’));
}
loadDisqus(jQuery(‘#initdisqus’), disqus_identifier, url);

}
else {
setTimeout(function () { disqusDefer(); }, 50);
}
}

disqusDefer();

function loadDisqus(source, identifier, url) {

if (jQuery(“#disqus_thread”).length) {
jQuery(“#disqus_thread”).remove();
}
jQuery(‘

‘).insertAfter(source);

if (window.DISQUS) {

DISQUS.reset({
reload: true,
config: function () {
this.page.identifier = identifier;
this.page.url = url;
}
});

} else {

//insert a wrapper in HTML after the relevant “show comments” link

disqus_identifier = identifier; //set the identifier argument
disqus_url = url; //set the permalink argument

//append the Disqus embed script to HTML
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘https://’ + disqus_shortname + ‘.disqus.com/embed.js’;
jQuery(‘head’).append(dsq);

}

jQuery(‘.show-disqus’).show();
source.hide();
};

function disqusEvent()
{
idleTime = 0;
}

[ad_2]

Source link