The Poway Chamber of Commerce recently revamped its educational offerings for members.
The chamber is offering monthly educational webinars, with topics ranging from safely operating a business during COVID-19, video marketing and cybersecurity. The members-only webinars are free and can be watched on the chamber’s website, poway.com.
The committee recently reviewed and revised its educational goals for chamber members and educational partners, said David Guzman, education committee chair. He is also the assistant principal of the Poway Adult School. The revamp was at the behest of Mike Leland, who took over as chamber president in January.
“Upon entering the position as the new chamber president, Mike Leland emphasized to all executive committee leaders that his primary goal was to ensure that the businesses received ‘added value’ through its membership,” Guzman said.
The education committee immediately reviewed its mission to expand and implement Leland’s vision, he said. To do so, the committee members built a platform to share resources and knowledge. Since in-person seminars were not possible due to COVID-19, the committee instead developed webinars with diverse personal and professional educational opportunities.
The chamber’s educational offerings previously focused on aspects like high school student internships and job shadowing, Guzman said. Therefore, a lot of small businesses were unable to participate. The chamber has many small businesses as members, and the committee wanted to find a way to add value to their memberships.
Other than the first webinar, which focused on safely operating a business during COVID-19, the other webinars produced so far have been presented by chamber members, Guzman said. The presenters volunteered to share their experience and knowledge with their peers. “We feel we have enough experience and institutional knowledge in the chamber members that we don’t always have to go outside (for the webinars),” he said.
The webinars are not just focused on improving members’ professionally, but helping personally as well, Guzman said. Two January webinars focused on developing a personal wellness plan and the dangers of vaping. “There aren’t just seminars on how to run a business, but also how to enhance yourself,” he said.
Guzman said the new webinars have been received well by members. Members have also offered input on the classes. They are recorded and the videos posted to the chamber website so members can watch them whenever their schedule allows, Guzman said. For example, a restaurant owner probably would not be able to attend a webinar scheduled during the day.
The next webinar, set for 11 a.m. Tuesday, April 20, will be on cybersecurity essentials and protecting data. The May webinar will be on work experience for students and how to work with Poway Unified School District, Guzman said.
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