NEW YORK — Whether they’re selling to consumers or other companies, many small businesses still use email as a primary way to reach out to prospective customers. But messages often get lost in a bulging inbox and then deleted into oblivion.
Business owners who have been successful with email marketing say a subject line that stands out will help an email be opened, and a message that’s to the point and interesting is more likely to get a prospect to respond.
Make a reader curious is the advice from business coach Jack Petry. He uses subject lines that make a potential client wonder, what is this about? For example: “Why Being Smart Sabotages Your Business” or “My Mom Thought I Was Crazy.”
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