Kodak slaps its name on a sketchy bitcoin-mining business

Bitcoin becomes progressively more difficult to mine over time, reducing the amount of coins a computer can generate without upgrades. Kodak and Spotlite, however, pretend this mounting difficulty doesn’t exist: They incorrectly assume that you’ll generate the same amounts forever. Economics Professor Saifedean Ammous noted to BuzzFeed that the price would actually need to hover around $28,000 to offset the increased challenge — in other words, you’re unlikely to come anywhere close to the promised earnings.

Kodak has so far declined to comment on the calculations behind the claims. However, the dodgy math casts doubt on not only the bitcoin-mining strategy but also its own KodakCoin currency, launching later in January. The two launches suggest that Kodak is treating cryptocurrency as a short-term revenue boost to shore up its struggling finances rather than a sustainable, trustworthy business. And that’s a big problem for both investors and KashMiner customers, as they may be expecting returns that might never materialize.

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